Price with confidence

Margin & Markup Calculator

Convert between cost, selling price, profit, gross margin and markup without confusing the two percentages.

Method

How this tool works

Margin = profit ÷ selling price. Markup = profit ÷ cost. Selling price at a target margin = cost ÷ (1 − margin).

Worked example

A €60 cost sold for €100 gives €40 profit, a 40% margin and a 66.67% markup.

Use responsibly

This is gross margin before tax, fees, overhead and returns. It is not financial advice.

Last reviewed: 20 July 2026
Calculation and copy checked for this release.